I'll tell you why movie revenue is dropping...

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So I read this article the other day, and Dave2 commented on it as well.  After buying tickets last night for Tintin, I thought I'd put in my $0.02 worth.

1. The absence of a must-see mass-market movie..
Does Harry Potter count?  Final instalment and all that.  In fact it was the only movie I even saw at a cinema last year.

2. Ticket prices are too high..
This is my biggest gripe.  Case in point: Last night I got tickets for the sweetie and me to go see Tintin this week.  $41 for the two of us.  Forty one freaking dollars!  That's ridiculous!  That's nearly three times the cost of getting it on DVD in a few months time.  We have a nice TV, we'd be better off just waiting.

3. The theater experience..
Well the Dodgy Dendy has always been an issue... but that's another story.  Generally Australians aren't *too* bad at mobile phone usage in cinemas.  I really only have issues with other cinema-goers if the angle is wrong and I get someone tall in front of me.  What's actually more of a pain is the ticket buying process.  In this age of allocated seating, you really need to get tickets early.  Which means either buying online (additional cost and I don't know that you can use movie money) or going to the theatre days in advance.  You can't just turn up at a movie theatre anymore and expect to be able to see the movie in a decent seat.  Kills any thought of an impromptu "let's go to the movies". 

4. Refreshment prices..
I've always avoided movie snacks on principle for this very reason.  But this has *always* been the case, nothing new.

5. Competition from other forms of delivery..
Or just waiting for it to come to TV.  But that rarely happens for me either.  If I don't care enough to see a movie at the cinema, I'm not likely to care enough to watch it on TV either.

6. Lack of choice..
Not a big issue for me.  I'm perfectly happy with a Hollywood blockbuster.  I fit into the lowest common denominator crowd.  The sweetie likes independent films more, but they're hard to see in Canberra.  The Dendy used to be a lot more focussed on this, and while they still do have them, they really just have the popular movies most of the time.

I reckon related to lack of choice is lack of anything original from Hollywood.  Weren't all the top grossing movies of last year remakes and sequels?  Lame!

Another gripe of mine is 3D.  I can't see the point of paying a premium to watch a movie dulled down by wearing sunglasses.  Especially since most movies these days are already washed out.  

But for me, I think I'm just getting old.  I just don't care about movies/tv like I used to.  I've barely used my dvd-recorder since I moved to Canberra.  If I miss something I miss something.  If I *really* want to see it, it's often online at the tv station's website.  Or just a bittorrent away...


Dave2 said:

3D doesn't even register for me. Yes, Avatar was a nifty trick and it was fun to watch in 3D IMAX... but it's not like I want to see all movies that way. Especially if It's going to cost an arm and a leg. :-(

January 11, 2012 3:09 PM


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Kazza's "Boring Life Of a Geek" aka BLOG

IT geek, originally from Sydney, moved to Canberra in 2007. Married to "the sweetie", aka Stu. Prolific photographer, Lego junkie and tropical fish keeper.

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